In 2020 McWhat was launched by Lucy to deliver real content to real people.

Covering all aspects of lifestyle blogging; beauty, fashion, skincare, travel and food – join Lucy as she negotiates life as a twenty-something professional in Glasgow, dealing with real life and dreams whilst lusting after clear skin and a wardrobe to envy.


A Digital Content Creator from Glasgow, pushing herself outside her comfort zone and dealing with her Imposter Syndrome since 1994.

  • Instagram - Black Circle
  • Black Twitter Icon

© 2021 by Lucy McOuat.