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McWhat

In 2020 McWhat was launched by Lucy to deliver real content to real people.

Covering all aspects of lifestyle blogging; beauty, fashion, skincare, travel and food – join Lucy as she negotiates life as a twenty-something professional in Glasgow, dealing with real life and dreams whilst lusting after clear skin and a wardrobe to envy.

Fenty Glossybox containing products with black and nude packaging

Beauty

Lucy is wearing a white t-shirt and black blazer, she has shoulder length pink hair

Lifestyle

Health

A collection of items creating a fashion collage including a gold glitter clutch bag and green scarf

Fashion

A close up of various meats and mozzarella

Food and Drink

An image of an old building in Verona, it's built from stone and has an archway

Travel

Fashion Victim; Three Ways To Wear Leather Trousers

Oct 9

Fashion Victim; Three Ways To Wear Leather Trousers

Leather trousers no longer need to be skin-tight and looked upon with raised brow; read my three ways to style these must-have trousers

Best of the Beauty Calendars 2021

Sep 29

Best of the Beauty Calendars 2021

A round up of the top beauty advent calendars of 2021 from brands including Elemis, Charlotte Tilbury, ASOS and Clarins

Getting a Slice of the Beauty Pie

Sep 19

Getting a Slice of the Beauty Pie

Beauty Pie is an innovative model, allowing consumers to purchase cut-price products as part of it's subscription model.

Iconic Beauty with YSL

Aug 27

Iconic Beauty with YSL

YSL Beauty products are iconic, find out how they performed when I tested them out. From glow-inducing primers to signature scents

Managing Maskne

Aug 21

Managing Maskne

Maskne, the work of the devil himself. Find out my top five tips for clearing up the dreaded maskne.