Years after its first foray into the UK markets, Sephora is launching back into our lives with a black and white striped bang.
Having acquired the Feelunique brand last year, the iconic beauty retailer will provide a gateway for UK consumers to access some exclusive brands along with their own-brand products.
Always at the cutting-end of beauty trends, Sephora will be bringing Tarte Cosmetics, Makeup by Mario, ILIA, GXVE and Sephora Collection to the UK for the first time along with a curation of premium beauty ranges including Rose Inc, Glow Recipe and Gisou.
Having spent years dragging my husband around Sephora stores across Europe, I’m excited to have access to a whole new pool of products – but what remains to be seen is whether their Member Rewards programmes will translate over in the form of their European offer or their highly-praised US version.
All I know is that I can’t wait to find out more when the site launches on October 17th.